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Tech Spotlight: Meet Simdul Shagay Founder And CEO Of

Tech Spotlight: Meet Simdul Shagay Founder And CEO Of

simdul_shagaya simdul_shagaya Simdul-ShagayaAt 10, Simdul Shagaya began writing computer codes. At Christmas, he would program his basic computer, run syntaxes, and connect it to a TV set to display ‘Merry Christmas’ and a digital Christmas tree. Many years later Simdul Shagaya is the founder and CEO of, Nigeria’s largest online shopping portal., Africa’s answer to, is an e-commerce platform that sells goods and services directly to consumers. Shagaya is also the founder & Executive Chairman of DealDey Limited, which offers services and products at discounted prices. In 2013 Shagaya won the All Africa Business Leaders Awards’ Entrepreneur of the Year award. The tech geek has learnt that the key to enterprise success isn’t necessarily superior technological solution but people and relationships. “Business is transaction with individuals not machines or assets. Business, is people,” he says.

Watch Nollywood star Omotola Jolade-Ekeinde in’s  new advert below

Well done Simdul! Such an inspiration

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Credit: Simdul Shagay 

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