Meet Anthony Ebow Spio, Head of Ashesi’s Business Administration Department. In the recently launched book, Positioning Ghana, Challenges and Innovations, Anthony Ebow Spio, co-authors a chapter, Branding Ghana: An imperative for country development that aims to provide direction on how we can more effectively build and implement the Branding Ghana initiative….

“The message we aimed to put across in the chapter is twofold,” “The first is to make a case for nation branding to be considered as complementary to other initiatives and strategies that the government may adopt to achieve the development aspirations of the people or country. The second is to prescribe an approach for the Brand Ghana Office to consider in executing the country branding program.”  Anthony Spio

Early on in his marketing career, Spio helped position some of Unilever Ghana’s products as staples in households and believes branding should come from within. “Branding Ghana is about mobilizing Ghanaians to create a unique, strong and favourable identity that makes Ghana an attractive place for people to invest or visit or make Ghanaian products and human capital the preferred choice both locally and internationally,” he explained. “The creativity, participation and efforts of Ghanaians are critical to realizing the goals of any country branding assignment or exercise.”

At Ashesi, Anthony Spio’s students learn to create these unique, strong and favourable identities he touches on in their Startegic Branding and New Product Development classes. Within the chapter, he shares some of these tenets his students learn to apply to their work.

Students pitching a produce in Anthony Spio’s New Product Development class

“Substantial knowledge from the branding class was incorporated in the approach we prescribed in the chapter,” he explained. “One of the ideas from the branding class we brought to bear in the book is promotions. We dubbed it conscious country promotion. Just like branding in commercial enterprises, conscious country promotion is about deliberately propagating Ghana’s identity, products and progress to all stakeholders especially its citizens. The rationale is to establish a desirable image and relationship with stakeholders that engender favourable attitude and behavour towards Ghana.”

While Spio believes positioning Ghana will require intentional and conscientious effort not only on the government’s part, but also from the people, he shares steps necessary for this position to be attained. “The first is getting to know your target audience, and then developing and articulating a brand strategy we want to project,” he shares. “Then we need to engage the people in what is called purposeful country culture. This is an initiative to get Ghanaians, particularly the youth, to be involved in the branding effort especially in terms of commitment and portraying appropriate behaviour. Finally, we need to consciously promote Ghana.”

 

Credit: http://www.ashesi.edu.gh/

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Old Mutual Ghana has signed a partnership with Ashesi University College to provide approximately GHC 300,000 in scholarship and providing  job opportunities to students at Ashesi…. The scholarship opportunity will be available to juniors and seniors at Ashesi who demonstrate academic excellence, and will run from 2015 to 2017.

Old Mutual Ghana has signed a partnership with Ashesi University College

Old Mutual has been operating in Ghana since 2013, and is part of the Old Mutual Group which provides life assurance, asset management, banking and general insurance to customers in Africa, the Americas, Asia and Europe. The partnership represents Old Mutual’s commitment to developing more social investment initiatives, with a core area being Skills and Capacity Building.

“We are pleased to be able to collaborate with Old Mutual,” “This is another great example of a university-industry partnership that focuses both on supporting Ashesi’s mission to educate exceptional leaders, while also allowing students to gain practical skills to create value and growth within Ghana and Africa.” Director of Admissions and Financial Aid at Ashesi. 

For details  please visit the corporate website at www.oldmutual.com or  www.ashesi.edu.gh

 More about Ashesi University here

Source:  ashesi.edu.gh

African Celebs wishes the Ashesi University Class of 2015 Graduates a HUGE congratulations!

Patrick Awuah Jr. Founder & President, Ashesi University College, Vice President of Ghana, H.E Kwesi Amissah-Arthur and Mr. Kofi Ampim
Patrick Awuah Jr. Founder & President, Ashesi University College, Vice President of Ghana, H.E Kwesi Amissah-Arthur and Mr. Kofi Ampim

Ashesi University Class of 2015 Graduationjpg

Ashesi University College in Ghana held its 11th graduation on Saturday, June 20, 2015 at Archer and Cornfield Courtyard on our campus in Berekuso.

In attendance was Patrick  Awuah Jr. Founder & President, Ashesi University College, Vice President of Ghana, Vice President of Ghana, H.E Mr. Amissah-Arthur, Kofi Ampim, Chairman of the Board of Societe General Bank Ghana Ltd., who was the Guest Speaker for the ceremony. Other guests of honour included , the Pro Vice Chancellor of the University of Cape Coast, Prof John Nelson BuahClick here for more 

We wish all the graduates the very best! May the future bring you happiness, joy and best of all jobs!

Credit: Ashesi University

Meet Ashesi Alumna lawyer Enid Marful-Sau, enrolled into Ashesi in 2003, she was excited about the prospects of studying Business Administration, but admits that she had always loved law. “I had a good interest in law, but I needed a first degree before I could go on to study it,” she says. “When I visited Ashesi for the first time, I found it inviting. Everyone seemed warm, and I loved how positive the environment felt. After that visit, I knew I was applying…..

Enid did two years of study at the Faculty of Law, and another two years at the Ghana School of Law. After graduating and being accepted onto the Ghana Bar Association, Enid went on to work at Ghana’s Attorney General’s Department (Cape Coast), where she did her pupillage. A year later, she enrolled into a Masters in Maritime Law programme at the University of Southampton Law School, where she sat in classes with Ghanaian judges and Navy personnel.

Marful-Sau

“I really enjoyed that class, and I remember talking to the professor about doing a bar conversion course and coming back to Ghana to practice,” she says. “However, my thesis supervisor was so impressed with my final project, on finance, that he encouraged me to consider a Masters in that area. I graduated from Ashesi really torn between law and finance.”

“Working on a lot of rape, murder and robbery cases, meant I would go to sleep afraid of the possibility that the people I was prosecuting could have me followed. I had to learn to overcome that fear, because the work I was doing was incredibly important.”  Full story here 

Keep up the good work Enid Marful-Sau!  

For more information about Ashesi University please visit: www.ashesi.edu.gh

Credit: www.ashesi.edu.gh

A HUGE Congratulations to Ashesi President Patrick Awuah Jr., for being named among Fortune’s list of 50 Greatest World Leaders! The World’s 50 Greatest Leaders list consist of  extraordinary men and women transforming business, government, philanthropy and so much more… 

Ashesi University.  founder

The list also included Pope Francis, Pontiff, Catholic Church, Tim Cook of Apple, Bill Gates, Mark Carney, Governor Bank of England,  Ellen Johnson Sirleaf, President, Liberia... Full list here

More about Ashesi University here.

Source/Photo Credit:Ashesi University /Fortune.com

Congratulations! Bank of America Merrill Lynch (BAML) has selected ten Ashesi students for its 2015 summer internship programme in London. BAML’s highly competitive global summer internship programme provides a good introduction into the world of financial services for excellent students around the world.

Students that are selected gain from structured development programmes, networking opportunities and a mentor system that help them grow their careers.

The students, Sela Agbakpe ’15, Israel Agyeman-Prempeh ’16, Jessica Ali ’15, Effie Bartel-Kodwo ’16, Akosua Dei-Anang ’15, Justina Etteh ’15, Yaw Ohene ’15, Jesse Opoku Asiedu ’15, Peter Vanderpuye ’15 and Esi Yeboah ’15, will join other students from around the world in London to collaborate and learn from each other. 

“I am really looking forward to engaging the people at BAML,” said Israel Agyemang-Prempeh ’16, who will be joining the Global Markets and Technology division. “The diversity will allow me to connect with some of the world’s best minds, and I look forward to improving my leadership and software development skills.”Continue here

More about Ashesi University 

For more information please visit: www.ashesi.edu.gh

Source: www.ashesi.edu.gh

 

The University of Mines and Technology (UMaT) has made a commitment to help provide guidance for Ashesi’s new Engineering Programme starting in September 2015.

The ceremony held at the UMaT campus in Tarkwa, the two universities signed an affiliation agreement that will see UMaT serve as a mentor for Ashesi’s Mechanical, Electrical and Computer Engineering programmes.

Ashesi_UMaT_Agreement Ashesi...UMAT

Ashesi’s groundbreaking new engineering majors, with an emphasis on design, problem solving, and entrepreneurship, will help redefine engineering education in Africa and drive the important innovations that Africa needs. The program will educate and prepare young women and men to develop engineering solutions that will address some of Africa’s pressing problems.

 Ashesi President Dr. Patrick Awuah Jr. explained that partnering with UMaT was a decision based on the shared values of the two institutions – quality, teaching philosophy and spirit of collaboration.

“Engineering is an extremely important function in any country, so we have approached this programme with a great deal of care,” Dr. Awuah explained. “We decided to partner with UMaT because we share the same philosophy of teaching, belief in quality and spirit of collaboration. I believe that together we can strengthen engineering education on the continent.”  Continue here   

More about Ashesi University 

Credit: Ashesi University   

 

African Celebs..EducationAshesi University, one of Africa’s leading liberal arts colleges, is assisting homegrown initiatives to drive entrepreneurial growth in Ghana. Dubbed “Entreprevolution” and started by 2014 alumni, Leonard Annan, the accelerator program aims at reducing graduate unemployment in the country

Entreprevolution is an entrepreneurial revolution that uses a bottom-up approach to encourage the creation of more start-ups contrary to government’s top-down approach that attempts to achieve it.

The mother accelerator organization “Entreprevolution Foundation” was born out of Mr Annan’s ‘Adesua Ye Literacy Foundation’ that he conceived in his first year at Ashesi University. He was however convicted there was a more efficient way of tackling unemployment in Ghana when he made his first employment of two University graduates.

According to him, if young people could get the handholding they need in starting up business, they could create entrepreneurial ventures so as to employ themselves and their colleagues as well.

The accelerator provides a platform to engage individuals with entrepreneurial skills and qualities across various universities in the country, provide training on a lean methodology for starting business ventures and facilitate access to resources such as coaches, mentors and investors to launch and get the ventures on good standing.

The traction workshops with Entreprevolution have seen overwhelming youth participation and support from Ashesi University with several teams signing up to the program.

Ashesi's Campus
Ashesi’s Campus

The University of Ghana and Radford University are the next to experience the revolution before the end of the semester.

The Entreprevolution Foundation is expected to replicate the program on various university campuses across the country and looks forward to forging new partnership to expand its impact among the teeming youth pregnant with viable business ideas.

For more information please visit: www.ashesi.edu.gh

Source: www.ashesi.edu.gh

 

Meet Anthony Ebow Spio, Ashesi lecturer and the sixth Ghanaian to be awarded Fellowship in the Chartered Institute of Marketing (CIM) UK!

Ebow SpioCongratulations! Head of the Business Administration department at Ashesi, Anthony Ebow Spio, has been awarded Fellowship status in the Chartered Institute of Marketing (CIM) UK. Fellowship is the highest recognition CIM UK confers on its members. It is awarded to a marketing professional with proven record of expertise, experience, success and a high degree of responsibility in marketing operations.

Ebow becomes the sixth Ghanaian to have awarded Fellowship status in CIM UK. At Ashesi, Ebow teaches Marketing, Competitive Strategy, Services Marketing, and Strategic Brand Management.

He is also a member of the Duke Corporate Education Global Learning Resource Network. He has over 20 years of progressive and responsible business management, marketing strategy development, brand management and brand communication development experience in industry.   He served as the General Manager of DiscoveryTel Ghana, and has also worked for Unilever for 16 years in Ghana and Nigeria, leading teams to manage successful household brands such as Omo, Key Soap, Royco, Sunlight, Blue Band and Lipton.

He co-founded and directed Spio & Spio Consulting, a firm that specialized in advising SMEs, and Beacon Books Company between 2006 and 2010. He has consulted and worked on training assignments for the British Council, World Bank, Barclays Bank, International Trade Centre, Brand Ghana Office and SMEs in Ghana.    Ebow’s expertise and research interests include branding, entrepreneurship and enterprise development, marketing communication, strategy development, local economic development, and ethics in business. He has published articles in reputable journals and written book chapters on place branding.

Keep up good work!

Credit: Ashesi University